20 Local SEO Statistics for 2026

of all Google searches have local intent.

Source: GoGulf, 2023

of people who search for something nearby on a smartphone visit a related business within 24 hours.

Source: Google / Think with Google

of those visits result in a purchase.

Source: Google / Think with Google

of consumers who do a local search on their mobile device call or visit the business within 24 hours.

Source: Nectafy

of people learn more about a local company online than anywhere else.

Source: SEO Tribunal

of searchers pick businesses on the first page of local search results.

Source: Search Engine Journal

of clicks on local search results go to the Map Pack (top 3 listings).

Source: BrightLocal, 2024

is the average star rating of businesses ranked in the top 3 of local search.

Source: BrightLocal Local Consumer Review Survey

of consumers read online reviews for local businesses in 2024 — up from 81% in 2021.

Source: BrightLocal

of consumers lose trust in a brand if their online reviews are older than 3 months.

Source: BrightLocal

more searches happen for 'open now near me' than five years ago.

Source: Google Trends

of all mobile searches are location-related.

Source: Google

of location-based mobile searches result in an offline purchase.

Source: Junto

of smartphone users have contacted a business directly using search results (e.g. tap-to-call).

Source: Google

is the average number of monthly views on a fully optimized Google Business Profile (vs ~860 for non-optimized).

Source: BrightLocal GBP Insights

more clicks go to a GBP with photos than one without.

Source: Google

of negative reviews convince consumers to avoid a business.

Source: ReviewTrackers

of customers expect businesses to respond to negative reviews within a week — 1 in 3 within 3 days.

Source: ReviewTrackers

of consumers would leave a review for a local business if asked.

Source: BrightLocal

average bounce-rate reduction when a website adds LocalBusiness schema markup.

Source: Schema App industry data